There's no doubt about it - data is essential to driving revenue growth for your business. But all too often, businesses don't take the time to analyze the data that's available to them through CRM and sales automation tools. By doing so, they're missing out on opportunities to get smarter with their go-to-market strategies and tactics. In this blog post, we'll discuss how you can use data to drive revenue growth for your business.

First and foremost, it's important to have a clear understanding of your target market. Who are your ideal customers? What needs do they have that your product or service can address? Once you have a handle on this, you can start to look at the data available to you through CRM and sales automation tools to see where there are opportunities.

For example, let's say you're looking at your macro pipeline data in your CRM. You might notice that a certain segment of your customer base is regularly converting. This is your opportunity to dive into the data and build out alpha account or territory profiles. In conjunction with this, you need to look at the journeys that these buyers took. Where did you first interact with them? Did they read any of your content? Are they following you on social? Did you meet them at a trade show? or did your sales team cold-call them? Bring your Go-To-Market team together to collaborate on this exercise with an output of identifying territory or account-based outreach plans.

This will help you to focus your attention on the right leads and prospects, rather than casting too wide of a net. This saves time, money, and will increase your sales.

It's also important to use data to track your progress and success over time. By analyzing data regularly, you can see what's working and what's not. This allows you to course correct as needed and continue to drive revenue growth for your business.



So there you have it - a few ways that you can use data to win more business!